The engaged audiences were asked about the main voices giving public visibility to the Indigenous peoples' narratives and the ones for the strengthening of their rights in the last decade.

According to them, a number of new and relevant things happened during this period, including: the voices of Indigenous peoples themselves beginning to occupy a range of spaces; the emergence of different Indigenous leaders, writers, artists, film-makers, researchers and more; the greater public recognition of Indigenous thinkers, with already historic Indigenous individuals now being called ‘intellectuals’ due to the release of iconic works about our times and Indigenous cosmovisions; and the growth of Indigenous students in the universities.

The strength, communion, and protagonism of Indigenous women was another milestone often cited by interviewees. The female Indigenous leaders were seen and described as the main people responsible for strengthening the Indigenous movement in Brazil in the last decade. “The women are very strong. They got tired of being in the backseat, and moved to the front lines.” Increasing discussions on representation and identity, and the fight against racism in the country were also described as an important part of the phenomenon.

The centrality of Indigenous profiles and the significant presence of Indigenous women activists were also highlights of the survey on the evolution of narratives on social networks conducted by the Department of Public Policy Analysis of Getulio Vargas Foundation (FGV/DAPP).

Sônia Guajajara, executive coordinator of the Articulation of the Indigenous Peoples of Brazil (Apib), was the most cited name by the engaged audiences in Brazil and abroad. She was mainly remembered for running for the vice-presidency of Brazil in 2018, 'a movement of political affirmation unprecedented in the recent history in the country’.

The strengthening of Apib, the adoption of the narrative of the environmental-climate agenda nationally and internationally, the dialogue with other relevant agendas for the country, and the public support, partnerships and public appearances alongside artists were other factors cited as reasons for Sônia’s visibility and importance. Sônia Guajajara also has one of the most popular Indigenous profiles on social networks, with more than 450,000 followers on Instagram, and over 100,000 on Twitter - see also the Social media and Campaign chapters.

Chief Raoni Metuktire and the renowned Indigenous activist and leader Ailton Krenak were other names most cited by different groups of the engaged/interested audiences. Ailton Krenak was also recurrently cited with enormous admiration, and as a reference and inspiration, especially by Indigenous communicators and artists.

Raoni has been described as a 'leader with great negotiating capacity, active at critical moments in the country’s history for decades' and as a 'forerunner of alliances with pop icons'. In relation to the past decade, he was remembered for the 'opposition to the construction of Belo Monte during the Dilma administration'; for 'participating in climate events and meeting with global leaders, such as the one he had with French President Emmanuel Macron in 2019’; for the 'firmness in responding to and denouncing president Jair Bolsonaro'; and for being 'our Nobel Peace Prize'.

Ailton Krenak, an iconic leader since the Constituent Assembly and best-selling author ('Ideas for Postponing the End of the World', 'Life Is Not Useful') with multiple honorary doctoral degrees, was presented as a "phenomenon", a "celebrity", "quarantine guru", "the one who best links the past, present, and future", and a 'thinker with a very specific verbal sophistication' - see also the Arts, culture and entertainment, Campaigns and Social media chapters.

Indigenous leader and shaman Davi Kopenawa, chairman of the Hutukara Yanomami Association, co-screenwriter of 'The Last Forest', co-author of the book 'The Fall of Heaven: Words of a Yanomami Shaman' and a new member of the Brazilian Academy of Sciences (ABC, in the Portuguese acronym), was also among the most cited names. The 'messenger of the extramundane powers that sustain the Earth; a herald of what the world will do in response to what we do with it; an accuser of the political oppression, environmental devastation and deliberate genocide that the Yanomami and other Indigenous peoples have been increasingly suffering in Brazil, especially after the rise of a government devoted to extermination, to the complete destruction of all non-monetisable existential value and all active affection', as described by the Brazilian anthropologist Eduardo Viveiros de Castro.

In addition to Sônia Guajajara, Cacique Raoni and, less frequently, Davi Kopenawa were also highlighted by international interviewees, while Ailton was rarely mentioned by interviewees outside Brazil.

The country’s first Indigenous congresswoman Joênia Wapichana was the second most cited woman by the engaged audiences in Brazil. 'An Indigenous woman who has become a Member of Congress is something very powerful. This image of a leader of her own group reaching similar levels as other people who are often their opponents is something unique in Brazilian politics'. Her name was also highlighted by international interviewees, some of whom associated her with US Secretary of the Interior Deb Haaland; both women were presented as positive news on the global political scene.

Alessandra Korap Munduruku was the second most cited Indigenous woman by foreign interviewees. Her name was associated, among others, with the resistance to the construction of hydroelectric dams in Tapajós, the countless complaints against illegal mining in Munduruku territories, and the power and forcefulness of her discourse, such as in the speech she delivered before National Congress in 2019 whichwent viral on social media.

Indigenous artists Denilson Baniwa and Jaider Esbell were prominent names, but were almost exclusively cited by people in the artistic field. They provide an “interesting and original combination of traditional and contemporary, and their words are always loaded with criticism of the understanding and treatment given to traditional peoples, while questioning what we call civilisation and progress”. The Indigenous writers Daniel Munduruku and Eliane Potiguara were also well remembered, celebrated and described as references and inspiration by young Indigenous people, as well as by French-Brazilian anthropologist, indigenist and documentary filmmaker Vincent Carelli, creator of Video in the Villages.

Former Senator and former Environment Minister Marina Silva was cited by representatives of various interviewee segments, especially those from social movements, and praised as a 'central person in the development of unprecedented and innovative policies for traditional peoples'.

Scientist Carlos Nobre was the most remembered scientist by engaged/interested audiences, both in Brazil and internationally, for the “work he has been doing in defence of the Amazon and his proposals that highlight the importance of traditional peoples and involve Indigenous leaders' with 'considerable visibility in the press and among opinion makers”.

Carlos Nobre was also among the main references on the climate-environmental agenda among agribusiness representatives, together with Tasso Azevedo, Marcelo Furtado, and Roberto Waack.

The greater number of artists and celebrities involved in socio-environmental causes was considered a positive development in the past 10 years, although their support was described by some interviewees as 'superficial', 'sporadic', and 'reactive', and questions arose about 'celebrating causes', 'preaching to the converted', and pointing out the need to 'expand the range and forms of support for artists' and 'diversify musical genres and aesthetic languages'.

Very few specific names of Indigenous leaders were mentioned by the non-engaged audiences. However, the names rarely cited by economists, political leaders, businessmen, and regional journalists coincide with those highlighted by the engaged audiences: Chief Raoni and Sônia Guajajara were the most remembered, followed by Ailton Krenak, Joênia Wapichana, and Davi Kopenawa. These interviewees, and not only them, found it difficult to remember and reproduce the Indigenous names that the leaders adopted as their surnames.

'Indigenous peoples' struggles are collective, and we don't usually focus on specific people', pointed out by a small number of Indigenous people interviewed.

Very exceptionally, they stated that it was important to diversify the voices with more visibility. “It's always the same people speaking. There are very interesting figures all over Brazil.”